SPOTLIGHT ON Egypt
Egyptian Manufacturers Target U.S. Market For Growth, Offering Luxurious Cotton Home Fashions and Advanced Customer Service

The term "Egyptian cotton" has become nearly synonymous with high-quality bed and bath products both in the U.S. and around the world. A number of companies from Egypt are bringing their fashionable Egyptian cotton home fashions to Global Home Textiles® in Las Vegas May 6 to 8, 2008. Following is an in-depth look at just a few of these suppliers:

Vertical Manufacturer United Textiles Highlights Quality Home Fashions

United Textiles Co. has established itself as one of largest Egyptian manufacturers of home textiles, producing a large variety of terry towels, fabrics, sheeting, twills and cotton yarn.

The vertical manufacturer was founded in 1998 and currently has annual sales of US$12 million. Approximately 90% of its products are exported to the United States and Europe, with the U.S. representing about 80% of the company's business.

"The American market is one of our major markets, and one of our major strategies is to expand our business with this market," comments Mohamed Adel Tolan, chief merchandiser. "Our goal is to offer prompt services and customer care.

"We produce terry towels and bath robes made of pure Egyptian cotton in solid, dobby, yarn-dye and jacquard weaves," he adds. The company also makes woven and knitted

cotton, polyester and blended fabrics in plain, dobby and jacquard weaves, as well as duck, twill, corduroy, satin, percale and oxford cloth.

United Textiles owns a 63,000 square meter manufacturing facility with 650 employees. The company uses state of the art equipment, including Schlafhorst spinning machines, Saurer Terrimatic looms, Nissan and Tsudakomo air jet looms and computerized Tajima embroidery machines. All of the company's processes and materials are certified for international ecological and quality standards, according to Tolan.

"Our product profile is the mirror of our heritage, expertise and know-how," Tolan states. "We are conscious about the new horizons in the new centenary and so tuned ourselves to open up new avenues."

United Textiles Co.
Contact: Mohamed Adel Tolan, chief merchandiser
Email: m.adel@unitedtextiles.net
Tel: + 202 3539 2474, + 202 3539 3561, + 202 3539 1517.
Fax: + 202 3539 2438

Nile Textiles Develops Fashionable Bath Towels, Beach Towels, Robes

Nile Textile Industries is targeting the upper end bath and beach market for substantial growth.

Founded in 2007, the company has grown rapidly and already has annual sales of US$ 2.7 million. Nile Textiles is offering a broad assortment of terry bath towels, beach towels, terry bath robes and waffle weave bath robes. The company currently exports it products to the United States, Europe, Australia and New Zealand, with the U.S. representing about 38% of its business.

"Business with the U.S. market is going well," comments Magdy Abd Ellatif, merchandising manager. "People in the States are always looking for change and looking for new things, and we are acquiring

the equipment and machinery to allow us to serve the U.S. market, as well as export all over the world. We have a very good advantage because we use Egyptian cotton in all of our products."

Nile Textiles owns a 68,000 square meter manufacturing plant and employs 675 people. "Having all our processes under one roof—spinning ,weaving, dyeing, printing, finishing, cut and sew, and packing, is one of our greatest strengths as a company," Ellatif states.

Nile Textile Industries
Contact: Magdy Abd Ellatif, merchandising manager
Email: m.ghazal@niletexind.com
Tel: + 202 3890 2259
Fax: + 202 3890 3365
Web: www.niletexind.com

Towel Manufacturer Sehely Textile Builds Global Export Business

Sehely Textile & Dyeing Co. has established a worldwide reputation for providing high quality beach towels, bath towels, bath robes and kitchen towels and is now looking to expand in the U.S. market.

Founded in 1965, the family owned- and operated company has annual sales of US $21.6 million and employs 1,200 workers. Sehely's major export markets include Italy, United Kingdom, Spain, France, Germany and Greece.

"All of our products are environmentally friendly and AZO free," points out Eng. Hisham Nasr El-Sehely, vice president. "That is important because our products deal directly with the consumer's skin and body. There is increasing demand for these products."

Although Sehely has done business with the United States in the past, the company currently does not export to the U.S. and is showing for the first time at Global Home Textiles in

May. "Our participation in the Fair is a good push to restart business again," El-Sehely says. "Because of our previous dealing in the U.S. market, we have good experience in producing good quality products and delivering on time.

Sehely Textile & Dyeing Co.
Contact: Eng. Hisham Nasr El-Sehely, vice president
Email: sehely@sehely.com
Tel: + 20 10 1744 748
Fax: + 20 40 244 1179
Web: www.sehely.com

Leading Towel Maker Abo El Sebaa Spotlights Service And Delivery

Abo El Sebaa Weaving Factories is one of the largest Egyptian producers of bath towels, beach towels, kitchen towels and bath robes and is continuing to expand its international export business.

Founded in 1948, the company produces a wide variety of terry bath, beach and kitchen towels, as well as velour beach towels, flat woven jacquard and dobby kitchen towels and bath robes. The company has annual sales of US$ 55 million and exports all of its production to the global market.

Leading export markets include the United States, which represents 30% of the company's business, France, Germany, Spain, Italy, Austria, Hungary, New Zealand, Australia, Canada and Mexico. Abo El Sebaa owns and operates more than 16,500 square meters of manufacturing facilities, with more than 2,000 employees.

"The USA represents a major market for our exports, so we make constant improvements and offer the highest technology applications in terms of product quality," explains Ismail Ismail Hussein, chairman. "Our strengths as a company include quality and mass production for all kinds of towels, and our delivery time."

Abo El Sebaa is exhibiting for the third time at Global Home Textiles. "We expect that it will be a success, which will mean an expansion for our business in the U.S.," Hussein notes.

Abo El Sebaa Weaving Factories
Contact: Ismail Ismail Hussein, chairman
Email: abosebaa@link.net
Tel: + 20 40 221 5550
Fax: + 20 40 222 7401
Web: www.aboelsebaa.net, www.aboelsebaa.com

Family-Run Pyramids Cotton Makes A Splash in Global Bath Towel Market

Pyramids Cotton is rapidly becoming a major supplier of terry bath towels and bath robes to the international market.

The private, family-owned company was founded in 2005 in Alexandria and currently produces more than 100,000 pounds per month of terry products. The company is investing heavily in new equipment and facilities to increase its production to 300,000 pounds per month by the end of 2008.

"We are currently investing to increase our production capacity to meet our growing client demands," explains Ahmed Salama, president. "Our dobby and jacquard looms are the latest models and offer the greatest flexibility in terry design. In addition to weaving 100% cotton products, we have also started weaving terry products using 100% organic cotton and zero twist yarns.

"Our company caters its products to a diverse client and distributor portfolio, including luxury and standard retail, the hospitality industry, institutional markets and promotional services," Salama continues. "As a family-owned

business, we pay close attention to detail and product quality. The majority of our clients are repeat customers all of whom cite that we produce high quality products at very competitive prices."

Pyramids Cotton currently employs 50 workers at its 50,000 square foot manufacturing facility in the Alexandria Free Trade Zone and exports 100% of its products. Its major markets include Europe, the United States and Canada, with some distribution in North Africa and the Middle East. "The U.S. market is very important to our business. Currently, we export approximately 30% of our production to the United States and we anticipate increasing the amount of our exports to the American and Canadian markets to over 65% in 2008 and more in coming years," Salama says. "Our factory is a participant in the U.S. Trade Representative Alexandria Qualified Industrial Zone (QIZ) which removes all U.S. tariffs and quotas on qualified goods produced at our factory; our U.S. customers and importers do not have to pay U.S. Customs on our products."

"In addition, we are second generation U.S. citizens of Egyptian origin and we have established a company in the U.S., Pyramids Cotton LLC, to facilitate commercial transactions with U.S. customers," he continues. "English is our native tongue which facilitates effective communication and understanding with our U.S. and Canadian customers."

"The May 2008 Global Home Textiles Show will be our second show in the U.S.," Salama adds. "We expect to increase and broaden our U.S. customer base."

Pyramids Cotton
Contact: Ahmed Salama, president
Email: asalama@pyramidscotton.com
Tel: + 20 12 219 5495 or U.S. 1-571-223-7861
Fax: + 20 3 449 8346 or U.S. 1-571-223-7866
Web: www.pyramidscotton.com

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