Global Home Textiles™ Marketing Manual
Marketing information for the 2008 Show will be posted as soon as it becomes available. Please check back for details. You may review the 2007 Marketing Manual (below) as a reference, however be aware this is past information and is provided as a reference only.
Your company and the Global Home Textiles™ Show team share a common goal: we both want you to have a successful show. How do we achieve this goal?
The impression you make on attendees before the Show is as important as the impression you make on the Show floor. Creating a marketing plan is as vital to your success as designing your booth display. We encourage you to budget your time and money for your pre-show marketing campaign.
The Global Home Textiles Show Marketing Manual offers a variety of marketing opportunities to assist your pre-show and on-site marketing efforts. The marketing program checklist below provides a guide for your marketing campaign with links to more details on each opportunity.
You may also want to know what we, as the Show organizers, are doing to generate added awareness of the Show and our exhibitors.
Advertising and Direct Mail Campaign
In advance of the show, we will mail 10,000 direct mail pieces and email 4 issues of
Home Textiles Report, and e-newsletter to prospective attendees promoting Global Home Textiles Show and its exhibitors and we will place over 20 advertisements in a dozen domestic and international publications.
Public Relations
In the months leading to the Show, a series of press releases will be sent to editors at both domestic and international media outlets. Our media relations team also reaches out to editors for press interviews resulting in Global Home Textiles Show coverage.
Don't delay. Begin shaping your marketing strategies today! Good luck with your preparations. Please contact us with any questions.
