MARKETING MANUAL: On-Line Value-Added Opportunities

More and more, attendees are using the web as a resource to plan their visits to Shows. GLM receives thousands of website visitors each month, the majority of which log on to search exhibitor lists and event schedules. Maximize your company's exposure to this captive audience by supplementing your free on-line company listing with banner ads and enhanced listings, both running from January 16, 2006 through January 15, 2007.

A. Banner Ads

Place a banner ad on exhibitor search pages of the on-line Directory. Attendees use these pages to plan
who they will visit while at the Show. Options are:

• Search Introduction Page (Offer limited to 5 advertisers) - Promote your presence at the first point of entry to the on-line Show Directory. Cost: $500

• Search Results Pages (Offer limited to 20 advertisers) Put your company first! Reserve space for your banner ad to appear when attendees begin their search. Cost: $125

Artwork Specifications: All banners must be in GIF or JPG format. Animated GIF is ok. Size is 468x60 pixels. File size no larger than 25k.

B. Enhanced Listings

Upgrade your standard on-line Directory listing with your company logo, active links to your website and e-mail, plus a meeting request feature to allow attendees to contact you before the Show to set appointments, or after the Show to follow-up. Cost: $125

Artwork Specifications: All logos must be in GIF or JPG format. Animated GIF is ok. Size is no larger than 150x150 pixels. File size must be no larger than 25k.

Form : On-line Value Added Opportunities

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